Fair and Lovely: Does a change in name reverse all the damages caused by the brand? Or does HUL have a moral obligation to go further?

HUL’s Fair and Lovely, to drop the word ‘Fair’ from its name. Does that mean the brand finally understood its part in the unfair colourism problem in India? Or is it just another Marketing gimmick to survive the new generation that has the means to raise voices against the big brands? While it is not fair to say that Fair and Lovely or the other fairness brands started a stigma against dark-skinned people, one must agree that these brands fed on them and capitalised on people’s insecurities for years now.