Posts

Showing posts from June, 2020

Fair and Lovely: Does a change in name reverse all the damages caused by the brand? Or does HUL have a moral obligation to go further?

Image
HUL’s Fair and Lovely, to drop the word ‘Fair’ from its name. Does that mean the brand finally understood its part in the unfair colourism problem in India? Or is it just another Marketing gimmick to survive the new generation that has the means to raise voices against the big brands?   While it is not fair to say that Fair and Lovely or the other fairness brands started a stigma against dark-skinned people, one must agree that these brands fed on them and capitalised on people’s insecurities for years now.

Kaala - A flashback review #2yearsofKAALA

Image
As the film completes 2 years since release, today. I thought I would share the review again for this highly controversial, above-average yet unforgettable 'Rajini' movie. (I am not writing anything new, just sharing the review I once wrote on FB.) KAALA A female protestor is fighting against the police, the policemen catch her and remove her pants forcibly. 'Cause, the easiest way to silence a woman is to strip her off her honour, isn't it? They wear a wicked smile on their faces as she struggles to move towards her pants. She reaches near her dress but her hand grasps something else. A lathi. She beats back at the police, her pants still lying on the ground. This is what 'Kaala' is about. Kaala is a Rajinikanth's film, but it is not all about him. It's about the people and he's one of them. He's not Velu Nayakar 'Ayya' or Baasha 'Bhai' or even Raju 'Bhai'. The kids who play cricket with him call him Kaala, just K...